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POP ROCKS September 28 2010

My cousin had been telling me about this new candy and soda store that had opened in Pasadena mid-Summer. I have to admit, I was wondering what was so great about it. I know now. For one, they sell candies from all over the world. I’ve traveled enough to have my favorites from different countries. Two, they have a gang of soda that I never knew existed. Their ginger ale game is on point. And three, they incorporated vintage music posters into their inventory, which decorates their walls.

Besides this being a spot in the LA area, I really wanted to post about Rocket Fizz because I enjoyed the story of its owners. I had a chance to rap with one of them after leaving my Bit-O-Honey on the counter. She and her business partner were in the music industry for 15+ years, and are now finding themselves the happiest they’ve ever been. All it took was a tweak in the traditional candy store model, and letting love be what you do.

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