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OLDIE BUT GOODIE January 7 2009 CA New Releases
The first tee we released was the black and gold Make Chicharon Not War shirt. We took the classic slogan and spun it to work with us. Our small run of pieces later turned into reprints and then more reprints. What we originally thought of as a branding project was actually a statement that resonated with our friends - both comedically and inspirationally. We've heard, "Man, that shirt's so funny" or "I really believe in that message". Because the shirt is still turning heads, we decided to do one final pressing. I visited the boys at Sunday and picked up the goods this morning. Get 'em while their hot.
We played with the colorway a little bit and printed a few pieces on heather grey. We'll see how they work out.
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