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DON’T FRONT January 3 2009
I felt like Rev Run while preparing this entry. I was sitting in a waiting room and typing my thoughts on my blackberry...haha.Lately I've been hearing commercials and seeing advertisements about the 'rental' industry. Christmas shopping got you in debt? No worries. You can still get those rims you've been wanting for your ride at rent-a-rim. Wanting to cop that new Iphone but you're not eligible for an upgrade? All good. There's rent-a-mobile. There's even rent-a-luxury-bag for those designer fiends.
I guess I expected something like this to arise. Especially in this city. Even though the economic atmosphere looks grim, the idea of status remains strong. Around here, it's the dubs on your car, the touchscreen cell, and the Italian made bag that define who you are. Rent-a-whatever is simply catering to that image. Sometimes LA is the city you love to hate.
At the same time, the industry serves as a reminder that despite all of this, it really isn't the end of the world. You can thrive (or at least appear so) amidst the foreclosures and weakened currency. Life is still good.
Personally, I think it's all pretty stupid. The grass may be greener on the other side, but there is abundance around you. Creativity, inspiration, and possibility. Just be real, folks.
*Photo courtesy of Management Research News Journal
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