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BONAFIDE December 5 2008 Collabs
I've been dropping clues here and there about our upcoming relationship with Backside in Downtown Burbank. I've been going to this store since I was in high school, when it was strictly about records. They had the best collection of music, and even had in store performances with (now) big names like Linkin Park. They have since expanded their presence to include clothing, carrying brands like Obey, Freshjive, Upper Playground, and Mama.Late this week, we met with the co-owner of the store, Eric, who offered a lot of insight for Chicharon Adventures. We were treated with information about the industry - what works and what doesn't, the effects of our shitty economy, beefin' brands, and strategies.
Our night ended in a partnership. Backside will carry CA by the new year. As a start, they'll be stocked with our new crewnecks, which will hit the online store on Friday, December 12. As always, we'll keep you posted.
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