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BACKSIDE February 13 2009 Fashion & Los Angeles
I originally thought my Thursday night would be spent along Sunset catching a documentary at the Laemmle, or maybe at the Downtown Art Walk bracing the cold. Instead, I ended up in Burbank, hanging out with John and Eric at Backside til after closing. They needed to be restocked with crewnecks, and I wanted to throw in the Live and Die and Change tees.We got to talking about the MAGIC trade show, future designs, upcoming events, and of course the economy. While it seems that the rest of the country is taking a hit, Backside continues to thrive. It could be because Backside has been a staple in the valley, or maybe it's Eric's unfailing knowledge of street culture. But I think it has to do with being the underdog and remaining outside the limelight, because it's that persona and it's that position where streetwear succeeds. More than anything, creativity will come out of this mess. Backside will prove it to you in the form of solidified brands like The Hundreds and Obey, and indie brands like Erratic Clothing and Chicharon Adventures.
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