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THEY’RE BACK March 6 2010
I think it’s safe to say that I’m over the shoe game (I told you this before). I’m done with the bright colors, the waiting in line, and the money spent. Call it maturity or maybe even degeneration when I used to just wear simple solids. Back then, Keds were my go to brand. I caught wind of their comeback sometime last year, but didn’t pay too much attention. Now they’ve become relevant in streetwear, complementing a pair of rolled up chinos or skinny jeans quite well. They even have strong brand presence at many of my favorite sneaker stores.
I came across their Spring/Summer 2010 line the other day. In my opinion, the shoes have reemerged on time. A few years ago, I wouldn’t have put Keds in the same category as streetwear, but as I’ve changed, so has it’s look. Maybe it’s not even called streetwear anymore…Here are some images from Keds’ seasonal lookbook. I say heat. Call it what you want.
Photos courtesy of Keds