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IN REVIEW December 31 2008

When '08 started, the CA wheels had just gained speed. We had five succesful t-shirts under our belts, a revamped website, a diehard group of supporters, a newly acquired development team, and a knack for networking. Overall, we were prepared to bring this cultural brand to its full potential. But at the end of January, we were hit with tragedy. One part of the original CA crew, Fedy, suddenly passed away. And for a few months, the brand took a back seat. It wasn't until April that we began to regain ourselves.

By the time summer hit, we had launched a new website and released seasonal tees. I was blogging every day, and finally felt back on track. I wanted to keep pushing the brand, and thus spontaneously decided to visit Manila. Contrary to what most people thought, I didn't fall victim to culture shock. It was quite the opposite. I became more inspired by the people and most of all, by their hustle. As I touched down in LA that September evening, I had a fresh attitude about myself and about the brand. Do what you want and make do with what you have.

The fall/winter has been my favorite part of the year. Not only is it easier to remember, but we're at a point that I honestly didn't see when the year started. We celebrated our one year anniversary with asphalt colored tees and the people we love most. We added sweatshirts to our lineup, we were put in stores, and we crossed paths with good and positive people.

We're already detailing '09, and we're looking forward to it; see you then.

Thanks to all that made this year what it was:
Federick 'KFed' Canono, Sunday Print Co, RED8, Rhythm Natives, Backside, Beatrock, Pacman, Studio Artistre, Cokizzles, SGRNWD, Subrejime, eLa, jtabije, gek, Inrsole, Katrina, JB x MTRLSTC, DJ Mike Marvel, Ria, Cal Poly Pomona, BBall Junkies, Kamay at Puso, California Examiner, Manila, and Los Angeles.


PATRONIZE December 31 2008

For this last installment of the best of series, we're pickin' the two best stores of 2008. It's no surprise what they are since we've plugged them in the latter part of the year. Yup, Beatrock and Backside. They are our first stockists. And last night, me, Kim, and some of the team toasted to the news that we needed to re-up both stores. Creativity - and your appreciation for it - still thrives in our shitty economy. Thank you.

BEATROCK: 4158 Norse Way Long Beach, CA




BACKSIDE: 139 N San Fernando Blvd. Burbank, CA






SITE TO SEE December 30 2008 CA Team

I can spend hours on the internet. Lurking, researching, purchasing, reading, watching, listening, whatever. So for this part of our best of series (which ends tomorrow), we chose the best of the world wide web.

KIM - Chicharon Adventures



A little part of me coerced Kim into making her choice. That's because of two things: 1) I already had my websites in mind and 2) There's something to be said about our evolution. When we launched, our site was completely different from what it is today. My blog was hardly a blog. Our collection was smaller. But by May, it shaped up. Our vision was clearer and I graciously took the task of being a true web logger. And with that, thanks to those who keep up with my daily dose of crap.

TRICIA - Failblog and PostSecret





Failblog is comedy. This is the site that made me think that Scarlet was the coolest chick on the web. As for PostSecret, its captivating to read people's confessions. Sure, I follow the "industry" sites, but these are just so much more fun.

MOVIE MONDAY December 29 2008

My watched list is up to 12 now. Plans to be in the Glendale errrea were cancelled, so I improvised with a DVD. Equipped with microwaveable popcorn, Asia exclusive iced tea, and cigarettes, I had myself a movie night. Believe the hype - Dark Knight really is as good as everyone says.













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