Blog
AND THE BEAT GOES ON November 23 2008 Collabs
As mentioned earlier, we were in Long Beach yesterday to meet with Dave and check out his store, Beatrock. Five years ago, Dave created a graphic tee brand that respected life - our roots, our culture, and our history. Designs went off the idea that everyone has their own "beat to rock". Since then, Beatrock has been sold here in Cali, Hawaii, New York, France, and Taiwan. Then late last month, Norse Street in LB became its home. Dave and his wife, Vennie, run the shop that is partially an art space. Each wall has various art pieces on it (installations will change every month). And on the ground floor is an array of independent clothing brands.Dave became a fan of Chicharon Adventures when he saw the Make Chicharon Not War t-shirt. He contacted us and after exchanging inception stories and advertising strategies, we begin a positive friendship rooted in our love for culture. Sooner than later, Norse Street will also be graced with our t-shirts.
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