Blog
THESE GUYS May 17 2012
I was over at Primitive yesterday to see my best friend, Bojo (the shop’s visual merchandiser/photographer). I arrived earlier than his lunch hour, and found everyone in full on work mode.



So I walked around and finally saw the Primitive x Grizzly x Diamond collab t-shirt. I missed the release party last Saturday because I was out of town.

It was still too early for lunch, and of course I saw these Sabres that I fell for.

When we came back from lunch, there was new product on the floor. Here’s Harry trying on the new Brixton fiddler and tank. He promised to wear that exact get up at the Do-Over this Sunday.

After trying on a fedora, Ron realized his hair was too long and he needed to whip it back.

There were towers of shoeboxes waiting to be inventoried like the new Eric Koston’s. Dear boys, buy this shoe. Trust me.

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DAVID FLORES May 16 2012
We had the opportunity to spend some time with artist, David Flores, yesterday at his work space. In case you’re not hip, he’s best known for his stained glass style wherein he reworks iconic imagery and makes it his own. He’s collaborated with Disney, Stussy, Kid Robot, and Matt Groening, among others. I mentioned him here when I came across his stuff at Hold Up Art or when I talked about my own art collection (I have his Max print from Where the Wild Things Are). There is something about being in an artist’s environment. You are amidst their tools, their inspirations, their quirks. They all come together to bring an idea to life.






David has this custom briefcase. At first glance, it looks as it is - a briefcase. But when opened, it has a stencil and spray can compartments.


He’s currently showing his work at Backside Echo Park. So after being in his in studio, we went to the shop to get everything ready for the walls.




SSSHELLY x David Flores

And introducing Backside’s newest addition to the team, Copper.

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FINAL PHASE May 15 2012
I was at the Backside office again last night, going over the final details of the Tastemakers project. Blue sky sessions, the launch and entry schedules, and realizing that our network is pretty dope, got me hyped. I can’t wait to share this with all of you.


After that, we checked out the new summer stuff. The most notable - besides the brand build outs - is the Odd Future takeover. Backside’s the only store outside of the OF Pop Up on Fairfax to carry the line. Product has been selling at a consistent pace, mostly by youth consumers. For me, that’s testament to the future (no pun intended) of fashion and its inevitable marriage to music.


They’ve got a new book section there, with titles ranging in categories of design, DIY, and street art. The Eight x Ten shop magazine displays nicely on the shelves.

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HERE THERE EVERYWHERE May 14 2012
Your choice.

Arm party with Han Cholo, D&G, and Stussy.

Color splash. Inspiration shot.

Retna and the gang on Rosewood.

Darth and the gang on Haight.

Josie giving you that dap.

My favorite DJ, Lady Sha.

My favorite graphic designer, Jordan (Safari Sundays).

My favorite t-shirt at the moment. Vintage Maui and Sons.

Rick & Ray office view. It never gets old.

VKC Building at USC. It’s a great place to sit and chase dreams.

Last stop in Tahoe was Emerald Bay. I faced my fear of heights before getting down to this spot.

Somewhere in between RNO and LAX.

The descent home.

One reason why I keep going.

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